British Fashion designer and recipient of an MBE for his services to fashion and friend of 'Weapon of Choice' Walé Adeyemi is re-launching his menswear line B-side by Walé in selected stores from June 2010 with the aptly titled collection “You Are What You Rock”.
The range is inspired by the eclectic style of London town which blends the freshness of youth culture and the edginess of city lifestyle.
“You Are What You Rock”consists of pieces for both day and night, and showcases a traditional British flavoured cut with a legitimate twist. The collection has classic shapes constructed with modern fabrics consisting of Harrington jackets, collarless shirts and fine gauge cotton knit cardigans.
“I wanted to show that the label has evolved, but it was also important to stay true to the brand’s heritage of ‘somewhere between the kerb and the boutique’,” says Walé.
Walé’s also launching a brand new website on b-sidebywale.com where people can shop four exclusive t-shirts as a run up until the new collection is in stores. So check it out..! And take it from me you WON'T be dissapointed....!
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